These rules are intended to ensure unified communications on behalf of the Dolphin Corp company, which provides services on the market under the brand name Binomo, (hereinafter referred to as the "Company"). This Communications Policy applies to all types of advertising materials posted on the internet by any counterparties or affiliates of the company (hereinafter referred to as "Affiliates"). All communications should be aligned with the positioning of the Binomo brand: Binomo is honest trading.
1. General rules of communication
1.1. All promotional materials should be aimed at promoting only those goods and services that are provided under the Binomo brand, the Company, and/or its duly authorized representatives and/or counterparties (if any).
1.2. Any marketing campaign aimed at promoting the Binomo brand must fully comply with the brand values: honesty and transparency of trading.
1.3. The main message is that Binomo is a platform that can be trusted.
1.4. All promotional materials posted by Affiliates should be targeted to an 18+ audience, if possible in the advertising campaign settings.
1.5. No promotional materials should contain the following subject matter:
● military operations, political, social, or racial conflicts, or political processes (e.g. elections);
● violence;
● any illegal activity, etc., prohibited by the legislation of the country in which the promotional materials are being used.
More details in clause 4, The visual component.
1.6. Branded advertising refers to any promotional materials that include the following:
- use of recognizable corporate identity;
- mention of the name Binomo in the text of the heading or CTA.
1.7. Affiliates must include risk warnings in all branded promotional materials. For more details, see clause 3, Risk warning, and clause 10, Special conditions.
1.8. In branded promotional materials, it is forbidden to indicate the percentage of profitability and/or the amount of expected income. For more information, see clause 5, Advertising message copywriting.
1.9. In any promotional materials, it is unacceptable to use any words from clause 11, Appendix.
1.10. Affiliates need to consider the local characteristics of those countries in which they distribute promotional materials. Local characteristics include mentality, religion, and other cultural aspects of the country. Detailed recommendations are included in clause 6, Local characteristics of different countries.
1.11. No promotional materials should violate third-party copyrights or related intellectual property rights.
1.12. All branded promotional materials must be done in accordance with the Binomo Corporate Style Guide.
1.13. The Company does not provide its services to citizens and/or residents of the following countries: Canada, USA, Australia, Malaysia, Austria, Belgium, Bulgaria, Croatia, Czech Republic, Denmark, Estonia, Finland, France, Greece, Hungary, Ireland, Italy, Germany, Latvia, Lithuania, Luxembourg, Malta, Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Norway, Iceland, Liechtenstein, Sweden, United Kingdom, Andorra, Vatican, Monaco, San Marino, Cyprus, Switzerland, Israel, Singapore, Hong Kong, New Zealand, Syria, Iran, Saint Vincent and the Grenadines, Japan, Russia, Belarus, Moldova, Afghanistan, Albania, Iraq, Libya, Palestinian Territories, South Sudan, Haiti, Jamaica, Mali, Myanmar, Nicaragua, Senegal, Zimbabwe, Cuba, and the United Arab Emirates in cases where this is contrary to the current legislation of those countries and/or the internal policy of the Company.
Affiliates are prohibited from targeting any advertising campaigns to the countries listed above, or from mentioning them in any way in their promotional materials.
2. The principle of truthfulness in advertising materials
2.1. In branded promotional materials, only what is true is communicated; there is no promise of what is obviously not true.
2.2. All promotional materials should only advertise services and products provided by the Company and/or its duly authorized representatives and/or counterparties (if any. If the Company foregoes certain products, Affiliates must disable all advertising media (stop all advertising campaigns) containing information about them no later than the recommended date, which will be indicated in a newsletter sent to Affiliates.
2.3. All advertising materials promoting Binomo's branded mobile applications and web pages (hosted under the domain name Binomo.com, binomo.org, binomo.net, etc.) shall be truthful and clear. This implies balance in the presentation of the Company's products, allowing users to evaluate not only the benefits of using the Company's products, but also the risks associated with them.
2.4. In all branded promotional materials, Affiliates are required to provide the user with the information that knowledge, time, and experience are necessary to achieve earnings, and that there is always a risk of losing part or all of their invested capital.
2.5. In all promotional materials, Affiliates must use only up-to-date promotions and bonus offers that are currently available to the user.
2.6. Since Binomo is an online platform for over-the-counter financial instruments, Affiliates must present the Company's products in this vein through branded advertising. Use of the Binomo brand in the context of gambling, betting, or similar is not allowed.
3. Risk warning
3.1. In accordance with the positioning of the Binomo brand, in all branded and some other advertising materials, Affiliates are required to add a disclaimer warning that trading incurs the risk of loss of capital. This ensures that the user understands that potential earnings are directly related to their level of training and are not random.
3.2. The disclaimer can be presented in different ways (while still clearly conveying the warning specified in clause 3.1), but it must be present in all formats of branded promotional materials: videos, banners, blogs, affiliate sites, the main page, emails, landing pages, and so on.
Detailed rules on how to place disclaimers are specified in clause 10, Special conditions.
3.3. The font size of the warning may be smaller than the font size of the main advertising message, but it must be readable and noticeable.
Recommendations: the risk warning should be clear and should not blend in with the background or be masked in any way or hidden among images - the risk warning should be clearly readable and attract the visitor's attention.
3.4. Risk statements can be presented in two forms: short and long. Short message example:
"Operations with OTC financial instruments are associated with significant risks."
Long message example:
"Risk warning. Before starting to trade on the platform, the Client needs to analyze their financial capabilities and familiarize themselves with the terms of the agreement on the provision of services on the site."
4. The visual component
4.1. The choice of visual images in any advertising materials should:
not violate the rights and/or legal interests of third parties (do not display logos of other brands without their permission, including personal names and titles);
not offend any of the world's population for any foreseeable reason;
take into account the characteristics of the national cultural habits of each of the countries where the Binomo brand is present;
NOT mention countries or residents of countries where Binomo does not operate. The current list of prohibited countries is available in the Client Agreement https://binomo.com/information/agreement.
In addition, in branded promotional materials, it is forbidden to give incorrect information about the product or form false expectations for the user by demonstrating a successful lifestyle after trading on the platform.
4.2. In all promotional materials, Affiliates are prohibited from depicting and/or mentioning:
● functionality that is not present in products or on the Binomo platform, or services not provided by the Company;
● living or deceased famous or public figures (such as actors, artists, athletes, soccer players, monarchs and members of their families, parliamentarians, politicians, civil servants, etc.) without the express written permission of the individual, if the images are to be shown during the advertising campaign. Purchased images and stock images can be used as part of well-established humorous collages (memes), as well as mentioned in articles and in the context of their biography, if they are not of an offensive nature to the famous person.
● military operations, political, social, or racial conflicts, or political processes (e.g. elections);
● violence;
● any illegal activity prohibited by the legislation of the country in which the promotional materials are being posted;
● discrimination based on race, gender, religion, nationality, disabilities, political opinion, worldview, sexual orientation, or age;
● the religious figures of any religion, such as Jesus Christ, Buddha, priests, monks, rabbis, etc.;
● any religious signs, symbols, pictograms, etc., can be used only in the context of wishing a happy holiday as an integral attribute of it;
● adult, erotic, nude, or sexual content, except for placement on related (18+) advertising sites. It is forbidden to use 18+ themes when advertising in Muslim and Hindu countries without additional approval from the Policy Department;
● underwear or people wearing only underwear (in an erotic and/or sexual context). This rule applies to promotional materials aimed at audiences in countries with a predominant population of Muslims and/or Hindus;
● weapons or armed people;
● alcoholic beverages or alcohol drinking for countries with a Muslim or Hindu population;
● people with disabilities or who are seriously ill;
● underage children in the context of trading. It is acceptable to show children as part of a family, or to mention them in the context of a story, without emphasizing the social aspect, or when describing ongoing charity events;
● shock content or anything that is degrading or humiliating to a person;
● poverty or poor people in relation to a comparison with the benefits of trading on Binomo. It is acceptable to show poor people in the context of a story, without emphasizing the social aspect, or when describing ongoing charity events.
Poverty refers to the inability of a person to provide for themselves the minimum essential food products, basic necessities, and a place to live;
● food to demonstrate Binomo as a source of funds for food;
● children and motherhood in the context of Binomo being a source of funds to support children;
● trading on Binomo as a source of funds for medical treatments and healthcare;
● extraordinarily successful trading without mentioning the disadvantages and risks, or the use of attention-grabbing headlines with earnings guarantees.
Also, in branded promotional materials, it is prohibited to use non-existent or fake documents, including statements from bank accounts, or extraordinarily successful trading without mentioning the advantages and disadvantages/risks.
4.3. Promotional materials must not violate third party copyrights or related intellectual property rights.
4.4. All images used in advertising materials must be legally obtained and must not violate privacy rights. Affiliates are obligated to buy the rights to use pictures, images, and photographs of people legally, or to produce promotional materials legally without violating anyone else's rights.
4.5. Affiliates are prohibited from referring to the names, images, or symbols of other brands in a negative connotation when promoting Binomo (and from referring to Binomo in a negative connotation when promoting competitors), and from comparing Binomo to competitors in advertising or representing other brands in a negative way.
4.6. Google Ads (+ stories, landing pages)
● The following elements may not be used in advertising requests: "binary," "option," "digital option," "bitcoin," "blockchain," "crypto," "cryptocurrency," "return," "earning," or gambling keywords (see point 5.6) or any derivatives thereof with the Binomo trademark.
● It is unacceptable to use specific amounts of earnings or returns using the wording: "UP TO X."
4.7. Tournaments/Contests in Google Ads/services
It is forbidden to depict and/or mention the following in advertising materials:
1. Prizes of real money (for example, cash prizes, $1,000 prizes, etc.)
2. Calls to action with rebuys
3. CTAs for account replenishment to participate
4. Lotteries and drawings
5. Promotional content for tournaments should not direct the user to spend real money. The tournament should NOT act as a function that encourages the user to open trades, and when the balance is zero, then in our case, make rebuys and fund the account for rebuys.
6. Competitions should not be based on gambling (lotteries, games with "loyalty" points that can be used for prizes of material value) and should be consistent with the policy.
Besides Google Ads and other Google services, it is acceptable to use promotional materials with lotteries and drawings
4.8. Images in Google Play and AppStore mobile app descriptions
It is forbidden to show the following in images:
● currency pairs, cryptocurrencies. Can be replaced with metals or stocks available on the platform.
● The Time Remaining option and the red end bar
● The Time unit. Can be replaced by Multiplier
A screenshot of the platform with the list of assets and their profitability, because the % of profitability visualizes the BO mechanics
5. Advertising message copywriting
5.1. Affiliates must adhere to the principle of truthfulness in advertising. In this regard, in branded promotional materials it is forbidden to use promises of earnings in a manner that alludes to that being a guaranteed result for each platform client.
That said, it is permissible to use texts that are honestly amended to indicate the conditions needed to achieve those earnings and the risk disclaimer.
5.2. In branded promotional materials, Affiliates are not allowed to use specific amounts of earnings or profitability.
5.3. If a specific amount of income is indicated in the promotional materials, the maximum allowable value for that should not exceed the average monthly salary in that locale by more than three times. If the promotional materials depict a withdrawal of funds, the use of specific amounts is permissible, but it should be no more than $1,000.
5.4. It is acceptable to talk about trading in the format of achievement stories, where real Binomo traders show their stories and state their real earnings. Such materials can be published in blog format, as well as in online live streams and videos of affiliated partners. Earnings are capped at three times the average monthly earnings for the country. A risk disclaimer must be included.
5.5. The call to receive $1,000 in a demo account is a true product message and is NOT prohibited in any promotional materials.
5.6. It is forbidden to use messages of the following nature in branded promotional materials:
● Any promises of a luxurious, rich life as a result of trading on Binomo (for example, the actor in the video talking about earning quick money);
The attributes of a luxurious life include:
- cars;
- houses, villas, apartments, expensive hotels;
- yachts, boats;
- planes, helicopters;
- expensive accessories (luxury watches, items of clothing, jewelry);
- objects of art, interiors;
- travel;
- any attributes of a rich life worth more than $3,000.
● Profit guarantees;
● Trading strategies and signals described as "win-win," "100% win guaranteed," etc;
● Fictitious concrete indicators of earnings in any currency, such as "earn $10,000 per day, €500 an hour, 100 hryvnia per minute," etc.;
● Promises of profit or a concrete percentage of profit (for example, "110% profitability");
● Statements such as: "everyone earns," "earning on trading is very easy and/or exciting," or other phrases similar in meaning;
● Such appeals as: "win/earn money," "work from home," "get income," and other phrases that are similar in meaning in the context of replacing your main job with trading and no longer working;
● Guarantees that trading leads to success, lifestyle changes, financial freedom, or any other unfounded benefits to the user;
The words "binary," "options," "digital options," or any other versions of those words or phrases using them in any indexed pages leading to the main domain or hosted on it. The phrases "trading platform," "online trading platform," and "investing" may be used.
● Gambling terminology, for example, "bet," "guessed," "game," "win," "spread," or "spread betting." It is acceptable to use financial terminology like "investment," "forecast," "I think that the chart will go," and "the forecast was correct;"
● Unjustified overuse of capital letters, exclamation marks, or question marks;
● Grammatical errors;
● "Before" and "After" quality of life demonstrations.
In addition, it is forbidden to use the following in any promotional materials:
● False or inaccurate information about promotions and bonuses on the platform;
● Calls to continue using trading platforms to compensate for losses from trading Examples of such calls: "Lose? Win it back!" and "You can win it back!";
● Calls to quit work, take a loan for trading, or to present trading as a main source of income;
● Inappropriate language.
5.7. Affiliates are encouraged to strike a balance between the benefits and risks of trading when creating branded advertising. For example, it would be incorrect to indicate that upon expiration the client will see their profit/gain without mentioning that they could also see a negative result.
5.8. The use of cryptocurrency, as well as the words "bitcoin," "blockchain," "crypto," and "cryptocurrency," cryptocurrency symbols, and cryptocurrency payment systems is prohibited in any promotional materials.
5.9. The maximum amount displayed for the trading account balance should not exceed potential annual earnings in that country (see clause 11.2).
5.10. When demonstrating the process of opening trades, the total investment amount must not exceed $1,000 or be less than the minimum deposit amount ($1).
5.11. Traffic from Canada, USA, Australia, Austria, Belgium, Bulgaria, Croatia, Czech Republic, Denmark, Estonia, Finland, France, Greece, Hungary, Ireland, Italy, Germany, Latvia, Lithuania, Luxembourg, Malta, Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Norway, Iceland, Liechtenstein, Sweden, Great Britain, Andorra, Vatican City, Monaco, San Marino, Cyprus, Switzerland, Israel, Singapore, Hong Kong, New Zealand, Syria, Iran, Saint Vincent and the Grenadines, Japan, the Russian Federation, the Republic of Belarus, Moldova, Afghanistan, Albania, Iraq, Libya, the Palestinian Territories, South Sudan, Haiti, Jamaica, Mali, Myanmar, Nicaragua, Senegal, Zimbabwe, Cuba, and the United Arab Emirates is not taken into account by the Company when calculating Affiliate payments.
6. Local characteristics of different countries
Affiliates must take into account the local characteristics of different countries in the promotional materials used in a particular country.
6.1. India
It is forbidden to depict and/or mention:
6.1.1. Cows, snakes, monkeys, elephants, and/or other animals.
6.1.2. The caste system or the problem of overpopulation in India.
6.1.3. Outdated or obsolete Indian currency.
6.1.4. Images of Hindu deities.
6.1.5. Sticking your tongue out, as this has a negative connotation in the local culture.
6.2. Indonesia;
6.2.1. It is forbidden to use religious or cultural values that do not correspond to Indonesian ones in promotional materials (for example: tolerance, LGBTQ rights, or gender equality);
6.2.2. It is forbidden to use direct or indirect comparisons of Western (European) values with Eastern (Asian) values in promotional materials;
6.2.3. It is forbidden to show the left hand or any actions performed by the left hand in promotional materials. In Muslim countries, using the left hand for any action has a negative connotation for religious reasons.
6.2.4. Pigs and pork products.
6.3. Ukraine
6.3.1. Any advertising is prohibited on the territory of Crimea.
6.4. Colombia
It is forbidden to depict and/or mention:
6.4.1. Colombia's national symbols.
6.4.2. Content containing or provoking expressions or attitudes of violence, cruelty, restlessness, fear, or superstition.
6.4.3. The "OK" hand gesture, as it has a negative connotation in the local culture.
6.4.4. The "rock on" hand gesture, as it has a negative connotation in the local culture.
6.4.5. Sticking your tongue out, as this has a negative connotation in the local culture.
6.5. Argentina
It is forbidden to depict and/or mention:
6.5.1. Argentina's national symbols.
6.5.2. Content containing or provoking expressions or attitudes of violence, cruelty, restlessness, fear, or superstition.
6.5.3. The "OK" hand gesture, as it has a negative connotation in the local culture.
6.5.4. The "rock on" hand gesture, as it has a negative connotation in the local culture.
6.5.5. Sticking your tongue out, as this has a negative connotation in the local culture.
6.6. Vietnam
It is forbidden to depict and/or mention:
6.7.1. Vietnam's national symbols.
6.8.2. Former Prime Minister Ho Chi Minh.
6.7.3. Success stories of people who made a huge amount of money and/or got rich quick. The Vietnamese audience views products that are advertised in this way as fraudulent.
6.7.4. The crossed fingers gesture, as it has a negative connotation in the local culture.
6.7.5. The index finger making a beckoning gesture, as this has a negative connotation in the local culture.
6.8. Turkey
It is forbidden to depict and/or mention:
6.8.1. Muslim religious symbols or Muslim religious rituals;
6.8.2. A Turkish family in a disrespectful light;
6.8.3. The "OK" hand gesture, as it has a negative connotation;
6.8.4. The "fig" hand gesture, as it has a negative connotation in the local culture;
6.8.5. It is forbidden to show the left hand or any actions performed by the left hand in promotional materials. In Muslim countries, using the left hand for any action has a negative connotation for religious reasons.
6.9.6. Fighting between Turkey and Armenia, the Kurdish issue, Syrian refugees, the division of Cyprus between Greece and Turkey.
6.8.7. Any references to politics or political figures;
6.8.8. Soccer in a negative way;
6.8.9. Pigs and pork products.
6.9. Egypt
It is forbidden to depict and/or mention:
6.9.1. The "OK" hand gesture, as it has a negative connotation.
6.9.2. Using the left hand or any actions performed with the left hand.
In Muslim countries, using the left hand for any action has a negative connotation for religious reasons.
6.9.3. Pigs and pork products
6.10. Saudi Arabia
It is forbidden to depict and/or mention:
6.10.1. The "OK" hand gesture, as it has a negative connotation;
6.10.2. Using the left hand or any actions performed with the left hand.
In Muslim countries, using the left hand for any action has a negative connotation for religious reasons;
6.10.3. Pigs and pork products.
6.11. Kenya
It is forbidden to depict and/or mention:
6.11.1. Cultural values that do not correspond to Kenyan ones (for example: LGBTQ rights, comparing the Kenyan culture to other cultures that make it look less significant);
6.11.2. Dogs (may be considered vulgar);
6.11.3. Media objects (memes) featuring "toilet humor"
6.11.4. Light-skinned characters or characters of another nationality (e.g., Indians). Exception: if targeting another nationality (for example: Indians in Kenya);
6.11.5. Any references to politics or political figures.
6.12. South Africa
It is forbidden to depict and/or mention:
6.12.1. The "V" hand gesture, as it has a negative connotation;
6.12.2. The "fig" hand gesture, as it has a negative connotation;
6.12.3. Using the left hand or any actions performed by the left hand in promotional materials. In Muslim countries, using the left hand for any action has a negative connotation (context).
6.12.4. Use of the word "Kaffir";
6.12.5. Use of the old South African flag;
6.12.6. Depticting only one race if two or more characters are depicted in the promotional materials.
6.12.7. Recommendation: Avoid mentioning or using the image of a coconut in materials, as the word can carry a negative connotation.
6.13. Pakistan
It is forbidden to depict and/or mention:
6.13.1. Muslim religious symbols or Muslim religious rituals;
6.13.2. The family in a disrespectful light;
6.13.3. Religious or cultural values that do not correspond to Pakistani values (for example, romantic relationships (dating), LGBTQ rights, gender equality);
6.13.4. Alcohol;
6.13.5. Showing the left hand or any actions performed by the left hand in promotional materials. In Muslim countries, using the left hand for any action has a negative connotation for religious reasons.
6.13.6. People with exposed shoulders or knees;
6.13.7. Any references to politics or political figures.
6.14. Philippines
It is forbidden to depict and/or mention:
6.14.1. National symbols of the Philippines;
6.14.2. Names of government ministries and departments;
6.14.3. Names of medical clinics and facilities
6.15. Bangladesh
It is forbidden to depict and/or mention:
6.15.1. The gesture of pointing a finger at a person;
6.15.2. The beckoning gesture;
6.15.3. The "thumbs up" gesture;
6.15.4. Using the left hand when eating/passing food or drinks;
6.15.5. Pigs and pork products;
6.15.6. Alcohol;
6.15.7. Simultaneously exposed upper and lower parts of the body (only one exposed part of the body is permissible - bottom or top). For example, a skirt/short combo is acceptable with a sweater but not with a t-shirt;
6.15.8. Any references to politics or political figures;
6.15.9. Cultural values that do not correspond to Bangladeshi ones. For example: LGBTQ rights or negative comparisons with countries on the Indian subcontinent.
6.16. Thailand
It is forbidden to depict and/or mention:
6.16.1. Coins or currency depicting present or past kings of Thailand.
6.16.2. Outdated or obsolete Thai currency.
6.16.3. Feet in any context.
6.16.4. Finger pointing gesture. In promotional materials, palms should
always be facing down and fingers should be straight.
6.16.5. The "fig" hand gesture.
6.17. Malaysia
It is forbidden to depict and/or mention:
6.17.1. It is forbidden to use religious or cultural values that do not correspond to Malaysian ones in promotional materials (for example: tolerance, LGBTQ rights, or gender equality);
6.17.2. It is forbidden to use any direct or indirect comparisons of western (European) values with eastern (Asian) values in promotional materials;
6.17.3. It is forbidden to show the left hand or any actions performed by the left hand in promotional materials. In Muslim countries, using the left hand for any action has a negative connotation for religious reasons.
6.17.4. Pigs and pork products;
6.17.5. Alcohol;
6.17.6. The number 4 in promotional materials due to the association with death in some local languages and cultures.
6.18. Kazakhstan
It is forbidden to depict and/or mention:
6.18.1. Alcohol;
6.18.2. Any references to politics or political figures;
6.18.3. Pigs and pork products;
6.18.4. Using any direct or indirect comparisons of western (European) values with eastern (Asian) values in promotional materials;
6.18.5. Emphasizing any actions performed by the left hand in promotional materials. In Muslim countries, using the left hand for any action has a negative connotation for religious reasons.
7. Recommendations for using reviews (testimonials)
7.1. When using real reviews in any marketing materials, Affiliates must make sure that
- there is written permission/consent from the appropriate person to use it;
- the review is published in full;
- the review is not misleading or disingenuous;
- if the text is translated, the meaning does not change and it can be guaranteed that the information provided is true;
7.2. If Affiliates disguise advertising text as a review, such texts must comply with the requirements for advertising message copywriting.
8. The process of generating new creatives and having them approved
8.1. Whenever new ideas for creatives appear, Affiliates are required to check with this document and/or the Binomo Communications Policy checklist.
8.2. Affiliates are required to have finished creatives approved by the Binomo Policy department ([email protected]).
9. Rules for working with affiliates: monitoring, fines, sanctions
9.1. Affiliates must familiarize themselves with the Binomo brand positioning, the basic principles of communication for creatives using the brand, as well as with the procedure for approval of promotional materials by the Binomo Policy department.
9.2. Affiliates will be fined for violating the rules of the Binomo Communications Policy.
9.3. All promotional materials used by Affiliates must be approved by authorized persons of the Company or the Policy team.
9.4. Affiliates can refer to or promise only those bonuses that are valid and currently available to Binomo users at the time of publication of the advertisement. When using promotional materials with bonuses, Affiliates are obliged to independently monitor the conditions for providing bonuses and the benefits users receive from them on the Affiliate Program website or through Company representatives.
Promotional materials with information about bonuses that are no longer available to Binomo users should be promptly removed from advertising platforms without further instruction from representatives of the Company.
9.5. Affiliates must clearly identify themselves, as well as the advertising platforms and tools they use, as a Binomo affiliate or an independent resource, but not as an official representative of the Company.
9.6. It is forbidden to use any kind of spam to attract users.
9.7. Advertising comments on websites and forums that are in no way related to the topic of trading are considered spam.
9.8. When communicating with Binomo users, Affiliates should not represent themselves as employees of the Company.
9.9. Affiliates are strictly prohibited from offering users any kind of reward for signing up through an affiliate link without the special permission of a representative of the Company and/or the Policy team.
9.10. Upon the first detection of an Affiliate’s non-compliance with this policy, a request will be sent to correct the violations.
The Company has the right to impose fines on Affiliates who violate any part of this document.
In other cases of violations not described in clause 11.4, the Affiliate may be fined 10% of his/her turnover for the current month, but no less than 1,000 USD, which will be debited from his/her personal account or from the Affiliate's remuneration.
In the case of repeated violations, the Affiliate’s account may be blocked and cooperation with him/her terminated without payment of remuneration.
10. Special conditions
Affiliates must comply with the rules for creating promotional materials that apply to specific ad formats.
10.1 Video.
10.1.1. All advertising banners, pictures, chart symbols, and invitations to open an account containing a mention of the Binomo brand or the logo of the Company, or done in the Binomo brand style, leading to branded web pages and/or mobile applications should contain a warning about the risks that attracts the attention of the viewer/reader.
10.1.2. In video materials, the disclaimer should be placed on the screen anywhere in the video. A verbal warning about the risks is permissible.
10.1.3. Affiliates may only use those promotional materials that have been provided and/or approved by authorized employees of the Company, including the Policy department.
10.2. Banners, teasers, and native ads
10.2.1. All advertising promoting Binomo on Facebook and Google should be targeted to an 18+ audience.
10.2.2. All branded promotional materials must contain a text disclaimer on the banner. If text cannot be used on the picture, Affiliates must make sure that the disclaimer is displayed on the landing page. This rule also applies to teasers and native advertising.
10.2.3. Affiliates must only use those promotional materials that have been provided and/or approved by authorized employees of the Company to promote Binomo products.
10.3. Push notifications
10.3.1. Affiliates must include a risk warning before sign-up.
10.4. Pre-landing pages
10.4.1. Affiliates advertising Binomo products should only attract users to pre-approved pre-landing pages, branded landing pages, and approved app store links.
10.4.2. Approvals must be confirmed in writing via email by a representative of the Company and/or the Policy team.
10.4.3. The disclaimer can be shown as a pop-up at the bottom of the screen that can be closed. If the trader is taken to a pre-landing page by clicking on a link posted on promotional material that already had a risk warning, duplicating it on the pre-landing page is not necessary.
10.5. Websites, blogs, landing pages, applications
10.5.1. Affiliates should not give the user the impression that their resource is an official Binomo resource; for example, you can clearly present your site/blog to visitors as an unofficial Binomo site. This can be indicated on the first screen of the home page in a font no smaller than the main font of the page.
10.5.2. Affiliates must place a Risk Warning (disclaimer) on each page in the main part of the promotional material or under each link or button leading to Binomo products.
If it is not possible to place a Risk Warning in the promotional material, it must be shown to the user before signing up on the "Binomo" platform.
10.5.3. It is only permissible to place promotional materials on sites previously approved by a representative of the Company or the Policy team.
10.5.4. It is forbidden to advertise Binomo products on websites or pages that exclusively offer trading signals, social trading, copy trading, auto-trading, robots, investment advice, or portfolio management services that promote only Binomo products.
10.5.5. Affiliates advertising Binomo products should only attract users to pre-approved pre-landing pages, branded landing pages, and approved app store links.
10.5.6. Approvals must be confirmed in writing via email by a representative of the Company and/or the Policy team.
10.6. Social networks, messaging services
10.6.1. Affiliates are prohibited from copying posts from official Company pages/groups/communities.
10.6.2. Affiliates can only use official posts by reposting them.
10.6.3. It is forbidden to use the word "official" or any consonant or similar words in the name of affiliate pages/groups/communities. The description of the group/community should clearly explain that it is an unofficial Binomo page/group/community.
10.6.4. It is strictly forbidden to imitate the Binomo technical or customer support teams.
10.6.5. When communicating with Binomo users, Affiliates should not represent themselves as employees of the Company.
10.6.6. In the description of the group, channel, or forum topic, there should be a mention of the potential risks.
10.7. Affiliate profiles on social networks that are associated with the brand
10.7.1. In the "About Me" section of the social network page, Affiliates should talk about their activities as a Binomo affiliate and about the services they can offer users.
10.7.2. There should be no posts on the page that do not meet the requirements set out in clauses 4, 5, and 6 about the visual component, copywriting, and recommendations for materials in specific countries.
10.7.3. There should not be any political or religious content on the pages of Binomo Affiliates on social networks.
10.7.4. There should be a warning about the potential risks on the pages of Binomo Affiliates on social networks.
10.8. Video blogs and streaming videos
10.8.1. When communicating with Binomo users, Affiliates should not represent themselves as employees of the Company.
10.8.2. Affiliates should not give the user the impression that their resource is an official Binomo resource; for example, you can clearly present your site/blog to visitors as an unofficial Binomo site. This can be indicated on the first screen of the home page in a font no smaller than the main font of the page.
10.8.3. A warning about the risks should be voiced or included in the text description under each video in which Binomo is mentioned, or there can be a line about the risks, or noticeable and readable text on the screen anywhere in the video.
10.9. Contextual advertising, UAC
10.9.1. It is forbidden to attract contextual advertising to Binomo brand queries, or to any derivatives or misspellings of brand queries. The list of negative keywords that need to be added to exclusions in advertising campaigns can be found in clause 11.1. Appendix.
10.9.2. It is forbidden to use the following words and phrases in advertising requests: "options," "digital option," "profitabilityof up to X%," "crypto," "cryptocurrencies," "bitcoin," "blockchain," "return," "earning," or derivatives thereof, with the Binomo brand name. The list of negative keywords that must be added to exclusions in advertising campaigns can be found in clause 11.1 "Appendix";
10.9.3. Information about risks should be included in the text of the advertising message (usually in the description) or should be located on the landing page, where the user can read about the risks prior to signing up.
10.10. Investment strategies and/or financial advice
10.10.1. Affiliates providing trading signals and/or investment
strategies can NOT design their site/channel/group/page on a social network/mobile application in accordance with the Binomo corporate style guide.
10.10.2. Affiliates offering Binomo users trading strategies (including instructions for opening and/or closing trades on any trading asset/instrument) are required to separately inform the user that the profitability from the proposed strategy and/or trading signals is not guaranteed and the responsibility for making decisions about opening/closing trades lies with the trader.
10.10.3. Affiliates cannot use any tactics that encourage users to trade using amounts greater than they are willing to lose. It is forbidden to urge users to borrow money or take loans to continue trading.
10.10.4. Affiliates and their employees are strictly prohibited from accessing user authorization data (logins and passwords), as well as from logging into user accounts on the Binomo platform in order to trade on behalf of users.
10.10.5. Affiliates are prohibited from motivating registered and active users to sign up for new accounts though an affiliate link.
10.11. Telegram and other messaging services and blogs
10.11.1. There should be a risk warning in the channel description if the channel is about Binomo. If the channel is about trading and Binomo is mentioned in messages, the risk warning should be added at the end of any message with a mention.
10.12. Google Ads:
10.12.1 It is forbidden to use the following words and phrases in advertising requests: "options," "digital option," "crypto," "cryptocurrencies," "bitcoin," "blockchain," "return," or "earning" (see clause 5.6) with the Binomo brand name. The list of negative keywords that must be added to exclusions in advertising campaigns can be found in clause 11.1 "Appendix";
10.12.2 It is forbidden to advertise tournaments and other contests;
10.12.3 It is forbidden to advertise prizes of real money (for example, cash prizes, $1,000 prizes, etc.)
10.13. Mobile applications
10.13.1. The creation of branded mobile applications is prohibited.
10.13.2. Affiliates are strictly prohibited from creating any WebView application without the express permission of a representative of the Company and/or the Policy team.
10.13.3. It is forbidden to create or promote applications whose logo resembles the official Binomo logo or whose names resemble the official Binomo name.
11. Appendix
11.1 List of negative keywords:
benomo
bianomo
bibomo
bihomo
bimomo
bimono
binamo
binimo
binjmo
binom
binoma
binome
binomo
binomy
binomо
binonmo
binono
binpmo
binumo
bitomo
blnomo
bnomo
byjvj
bynomo
беномо
бимоно
бинама
бинамо
бинимо
бинмо
бинмомо
биноио
бином
бинома
биноммо
биномо
биноно
биното
бномо
бономо
вinomo
виномо
иштщьф
иштщьщ
иутщьщ
ишьщтщ
ишищьщ
иштщь
иштщтщ
MX, BR
binomio
binomios
binomial
CN
binongmo
binonmo
bubini
UA
біномо
бінамо
біном
бінімо
VN
bìnomo
binomở
bìnởmở
11.2. Average earning potential by country:
Daily | Daily (without brand)
| Monthly | Monthly (without brand)
| Annually | Annually (without brand) | |
#IN | $20 | $60 | $400 | $1,200 | $4,000 | $12,000 |
#ID | $20 | $60 | $400 | $1,200 | $5,000 | $15,000 |
#BR | $70 | $210 | $2,200 | $6,600 | $27,000 | $81,000 |
#VN | $20 | $60 | $600 | $1,800 | $7,000 | $21,000 |
#MX | $80 | $240 | $2,300 | $6,900 | $28,000 | $84,000 |
#KZ | $70 | $210 | $2,000 | $6,000 | $24,000 | $72,000 |
#UA | $20 | $60 | $700 | $2,100 | $8,000 | $24,000 |
#ZA | $50 | $150 | $1,400 | $4,200 | $17,000 | $51,000 |
#TR | $50 | $150 | $1,400 | $4,200 | $17,000 | $51,000 |
#AR | $60 | $180 | $1,800 | $5,400 | $21,600 | $64,800 |
#AFRICA | $10 | $30 | $300 | $900 | $4,000 | $12,000 |
#LATAM | $40 | $120 | $1,200 | $3,600 | $14,000 | $42,000 |
#PK | $10 | $30 | $300 | $900 | $3,000 | $9,000 |
#PH | $20 | $60 | $400 | $1,200 | $5,000 | $15,000 |
#BGD | $10 | $30 | $300 | $900 | $4,000 | $12,000 |
#TH | $60 | $180 | $1,700 | $5,100 | $20,000 | $60,000 |
#MY | $90 | $260 | $2,600 | $8,000 | $32,000 | $96,000 |
11.3. Table with amounts in local currency:
Min. investment | Max. investment | Min. deposit | Daily | Daily (without brand) | Monthly | Monthly (without brand) | Annually | Annually (without brand) | |
USD (dollar) | 3 | 1 000 | 10 | ||||||
#IN (₹ - INR, indian rupees) | 240 | 80 000 | 400 | 1 500 | 4 700 | 30 000 | 94 000 | 300 000 | 931 000 |
#ID (Rp - IDR, indones. rupee) | 42000 | 14 000 000 | 140 000 | 300 000 | 881 000 | 6 000 000 | 18 000 000 | 72 000 000 | 220 275 000 |
#BR (R$ - BRL, br. real) | 15 | 5000 | 50 | 380 | 1 000 | 12 900 | 33 000 | 146 000 | 400 100 |
#VN (đ - VND, dong) | 69000 | 23 000 000 | 230 000 | 470 000 | 1 388 000 | 14 000 000 | 42 000 000 | 164 000 000 | 485 961 000 |
#MX (MXN, mex. peso) | 60 | 20 000 | 200 | 1 900 | 4 800 | 55 000 | 138 000 | 670 000 | 1 670 000 |
#KZ (₸ - KZT, tenge) | 1500 | 250 000 | 2 500 | 30 000 | 91 000 | 860 000 | 2 306 000 | 10 300 000 | 31 236 000 |
#UA (₴ - UAH, hryvnia) | 105 | 35 000 | 350 | 540 | 1 800 | 19 000 | 62 000 | 215 000 | 708 000 |
#ZA (R - ZAR, rand) | 45 | 13 000 | 150 | 915 | 2 400 | 25 500 | 67 000 | 310 000 | 811 000 |
#TR (₺ - TRY, turkish lira) | 24 | 8 000 | 80 | 800 | 2 400 | 22 300 | 67 000 | 271 000 | 813 000 |
#PK (Rs - PKR, Pakistan rupee) | 600 | 200 000 | 2 000 | 1 600 | 5 900 | 46 000 | 167 000 | 460 000 | 1 761 000 |
#PH (₱ - PHP, phil.peso) | 150 | 50 000 | 500 | 1 000 | 3 100 | 20 000 | 63 000 | 250 000 | 785 000 |
#BGD (৳ - BDT, bang. taka) | 255 | 85 000 | 850 | 1 000 | 2 600 | 25 500 | 79 000 | 340 000 | 1 050 000 |
#TH (฿ - THB, baht) | 90 | 32000 | 320 | 1900 | 6 200 | 55 000 | 177 000 | 648 000 | 2 077 000 |
#MY (RM - MYR, Malaysian ringgit) | 4 | 4000 | 40 | 400 | 1100 | 11400 | 35000 | 141000 | 420000 |
11.4. Penalties for violating the Policy
General rules | Brief description of the violation | What happens when a violation is detected |
1 | Repeated depiction/reference to the words "binary," "options," "digital options," or any other variations of those words or phrases using them in promotional materials | Ban of the Affiliate's account (refusal to work with the traffic source) without payment and with a ban on further promotion of Binomo products |
2 | Repeated use of techniques to attract users to unapproved pre-landing pages, branded landing pages, or unapproved links to app stores | Ban of the Affiliate's account (refusal to work with the traffic source) without payment and with a ban on further promotion of Binomo products |
3 | Repeated depiction/reference to religious images, figures, symbols, signs, etc., in promotional materials. | Ban of the Affiliate's account (refusal to work with the traffic source) without payment and with a ban on further promotion of Binomo products |
4 | Repeated violation of the visual component in promotional materials (see section 4) | $10,000 fine |
5 | Repeated depiction/reference in promotional materials of money (bills or coins) as a result of trading on Binomo | $10,000 fine |
6 | Designing an affiliate website/channel/group/social network page and/or mobile app that provides trading signals and/or investment strategies in accordance with the Binomo corporate identity | $5,000 fine |
7 | Repeated violation of advertising message copywriting (see section 5) | $10,000 fine |
8 | Repeated depiction/reference in promotional materials of statements misleading users that trading is a low-risk investment. No link to information about the risks on the registration form on the Affiliate's website | Ban of the Affiliate's account (refusal to work with the traffic source) without payment and with a ban on further promotion of Binomo products |
9 | Repeated use in promotional materials of images, videos, and/or written text that violate the intellectual property rights or other proprietary rights of any third party | $10,000 fine |
10 | Representing the Affiliate in communication with users as an employee of the Company | Ban of the Affiliate's account (refusal to work with the traffic source) without payment and with a ban on further promotion of Binomo products |
Special conditions | ||
11 | Use of the word "official" or any consonant or similar words in the name of affiliate pages/groups/communities on social networks | $10,000 fine |
12 | Imitating the Company's technical or customer support team | Ban of the Affiliate's account (refusal to work with the traffic source) without payment and with a ban on further promotion of Binomo products |
13 | Failure to comply with the local features of the "Company Communication Policy" when maintaining the page | $10,000 fine |
14 | Creating a WebView application and/or branded application | Ban of the Affiliate's account (refusal to work with the traffic source) without payment and with a ban on further promotion of Binomo products |
Posting rules | ||
15 | Placement of promotional materials on social networks or on sites not approved in advance by a representative of the Company and/or Policy team maintaining the relationship with the traffic source (by written permission) | $20,000 fine |
16 | Advertising Binomo products on websites or pages exclusively offering trading signals, social trading, copy trading, auto-trading, trading robots, investment advice, or portfolio management services | $10,000 fine |
17 | Publication of materials on websites or mobile applications where the following types of content are posted: religious political Inciting/inducing violence, crime, racial or ethnic hatred aimed at children Content related to drugs, tobacco, or alcohol, medication, arms sales any other content blacklisted by the Company | Ban of the Affiliate's account (refusal to work with the traffic source) without payment and with a ban on further promotion of Binomo products |
THE COMPANY RESERVES THE RIGHT, AT ITS SOLE DISCRETION AND AT ANY TIME, TO CHANGE, MODIFY, ADD, OR REMOVE ANY CRITERIA APPLICABLE TO COMPENSATION PLANS, INCLUDING THE RIGHT TO SET ANY MINIMUM OR MAXIMUM LIMITS, MINIMUM COMPENSATION AND INCOME RATES, AND ANY OTHER REQUIREMENTS FOR COMPLIANCE WITH ANY COMPENSATION PLAN AND/OR ACQUISITION OF ANY AFFILIATE COMPENSATION SET FORTH HEREIN.